tag:blogger.com,1999:blog-8506177168289117102.post5107723085577078615..comments2023-06-26T08:19:59.386-04:00Comments on PRcisely: Managing Online Corporate Social Responsibility ReportingAnihttp://www.blogger.com/profile/01930659503685032383noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8506177168289117102.post-46813347257890078242010-05-06T12:30:09.251-04:002010-05-06T12:30:09.251-04:00No worries! One example of a company that is going...No worries! One example of a company that is going to really need to boost their CSR efforts on every level, not just for themselves but also their industry, is BP with the recent catastrophic oil spill in the Gulf of Mexico. This just set the company back 10 years, as it did and still does for Exxon Mobile, and it gives ammunition and a current example to grassroots activities and environmental groups who, rightfully so, protest and contest the ravenous role that the oil drilling industry can have on the environment. It also marks the creation of a broader stakeholder audience / end-user group because people who did not pay attention to them before, definitely do now. BP may become known for single-handedly destroying what was left of the Gulf region ... can you think of any ways they can work to salvage their relationship with stakeholders to demonstrate their CSR activities?Anihttps://www.blogger.com/profile/01930659503685032383noreply@blogger.comtag:blogger.com,1999:blog-8506177168289117102.post-87872451532059233282010-05-05T12:22:58.562-04:002010-05-05T12:22:58.562-04:00This is an interesting blog post about CSR. I like...This is an interesting blog post about CSR. I like your emphasis about honesty and authenticity as I believe this is integral to PR's involvement in CSR. <br /><br />Social media space can be an excellent place to build reputation in a continous way rather than bombardment by CSR-related advertising. Pity I can't actually think of any examples off the top of my head...!KJLoguehttps://www.blogger.com/profile/11959767315490793416noreply@blogger.com