tag:blogger.com,1999:blog-8506177168289117102.post760130686667001219..comments2023-06-26T08:19:59.386-04:00Comments on PRcisely: O'Brien Is As PR Savvy As He Is FunnyAnihttp://www.blogger.com/profile/01930659503685032383noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-8506177168289117102.post-59961277095120697912010-04-19T21:28:00.042-04:002010-04-19T21:28:00.042-04:00You make a great point about social media measurem...You make a great point about social media measurement which I will address in another blog post :) Thanks for the great ideas!Anihttps://www.blogger.com/profile/01930659503685032383noreply@blogger.comtag:blogger.com,1999:blog-8506177168289117102.post-75627154204437845182010-04-19T20:53:47.799-04:002010-04-19T20:53:47.799-04:00yes you're absolutely right, that sounds good....yes you're absolutely right, that sounds good. he will drive a lot more viewers to tbs & strengthen the brand. <br />of this increased tbs demand, how much is contributed by his social media presence? how much is contributed by his 'situation' (his reactionary show after having to leave nbc)? how much is contributed by traditional media (adverts, billboards, commercials, posters etc)?<br />definately social media, in our times of excessive internet usage, will enhance viewing (by how much is not clear), it is another tool to add to the belt. conan is using it well, to his & tbs' benefit.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8506177168289117102.post-46015962840360538682010-04-19T16:22:49.190-04:002010-04-19T16:22:49.190-04:00Hi there- thanks for your thoughts.
When Conan wa...Hi there- thanks for your thoughts.<br /><br />When Conan was let go from NBC, he held an audience of 2.5 million viewers which is a small audience for them but would be a very large crowd for TBS. Through Twitter and his fan-run Facebook page 'I'm With Coco,' Conan is building and maintaining his brand which will ultimately get TBS more attention, help with their branding, and also drive viewers to their other shows leading to an increase in advertising rates. <br /><br />Can Conan get more viewers? I agree with you that this is up for debate and unlikely tobe significant. But I don't think he really needs to. <br /><br />I think the PR issue here is how his social media presence can help strengthen the TBS brand and drive demand for their other products.<br /><br />How does that sound?Anihttps://www.blogger.com/profile/01930659503685032383noreply@blogger.comtag:blogger.com,1999:blog-8506177168289117102.post-62628997660448994742010-04-19T15:13:53.902-04:002010-04-19T15:13:53.902-04:00perhaps a little bit, but not significantly. those...perhaps a little bit, but not significantly. those following him on social media channels are already choosing to follow him, they already like him and will likely watch anyway. But it doesn't expand his exposure to those who aren't interested / don't know about him - and those are the people who he needs to go after to increase his viewer numbers, no?Anonymousnoreply@blogger.com